Press releases

Media Resources and Outdoorlink Announce Global Partnership to Advance Sustainable DOOH Operations

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global partnership between Media Resources and Outdoorlink, featuring digital-out-of-home displays, smart controller technology, and remote power management solutions for global DOOH networks.

Partnership builds on a proven North American collaboration into the international digital-out-of-home (DOOH) market, combining Media Resources’ VISIONiQ®, eQVISION™, and TruVIEW™ Transit systems with Outdoorlink’s controllers for greater efficiency, uptime, and sustainability.  [Toronto, ON, and Huntsville, AL] — [October 30, 2025] — Media Resources and Outdoorlink today announced the global expansion of their long-standing partnership, … Read more

International Growth – A New Outdoorlink Focus

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[Huntsville, AL – October 8, 2024] Outdoorlink, a trusted technology partner in the Out-of-Home Advertising industry, is excited to announce the launch of Outdoorlink International. This new division marks a significant milestone in our journey as we expand our innovative product suite globally. Since its inception in 2007, Outdoorlink has been dedicated to enhancing efficiency … Read more

Outdoorlink is Proven Essential for OOH and Place-Based Ad Displays During Recent CrowdStrike Outage

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Microsoft Windows Blue Screen (Caused from CrowdStrike malfunction)

[Huntsville, AL] – [July 22, 2024] – In response to the recent CrowdStrike outage, Outdoorlink of Huntsville, Alabama, announces that its Smart Controller (formerly known as SmartLink) and Vantage systems played a crucial role in mitigating the impact on DOOH and Place-Based Ads. While many Out-Of-Home Operators and alternative digital sign owners faced costly solutions, … Read more

Outdoorlink Releases SL-2-DC for Managing Solar Amenities

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PV-Stop-Plus-Urban-Solar-Powered-Lighting-for-Pole-Bus-Stops

Outdoorlink, Inc. is excited to release the SL-2-DC controller, which is designed to manage low voltage digital assets like bus stop lighting, real-time signage, WIFI routers, media players and illuminated advertising shelters.  All assets are controlled through the cloud, which reduces the need for onsite troubleshooting and provides 24/7 monitoring and control. The SL-2-DC can manage solar … Read more

Billboard Insider on Cutting Out of Home Utility Costs

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Left to right: Dave Westburg (Billboard Insider), Brian Kline (Reliable Electric), PJ Pedroni (OutdoorLink)

Billboard Insider moderated a panel on cutting out of home utility costs at last week’s IBOUSA show.  Brian Kline of Reliable Electric and PJ Pedroni of OutdoorLink participated in the discussion.  Here’s a summary. What are the benefits of installing high efficiency LED’s? High efficiency lights use 70-80% less power. Significantly less maintenance cost because there are no lamps or … Read more

Detroit Installs Solar Powered Real-Time Signs with SmartLink Management System at Bus Stops

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SMART Bus’s Solar Powered Bus Stop Shelters with SmartLink Remote Device Management System by OutdoorLink

The Suburban Mobility Authority for Regional Transportation (SMART Bus), in Detroit, MI continues to invest in bus stop shelter amenities for its riders.  SMART is in the middle of a multi-year deployment of its new FAST shelters that feature a mix of solar powered digital technologies aimed to improve the ridership experience as well as reduce SMART’s … Read more

KCATA Reduces Carbon Footprint with Digital Wayfinding and SmartLink Remote Management

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Kansas-City-Bus-Shelter-SmartLink-OutdoorLink-REDYREF-Kiosk

Kansas City, MO | The Kansas City Area Transportation Authority joins a growing number of transit agencies in reducing their carbon footprint at a maintenance and operations level. The new Prospect MAX stations, located throughout downtown Kansas City, are expected to be completed by the end of November 2019 and will feature KCATA’s latest investments in “smart … Read more

Introducing the “Soft Savings” Series: The SmartLink Savings you may be Overlooking

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The obvious benefits of the SmartLink System are utility savings, as well as remote monitoring & control of your exterior lighting. Some of (what we call) the Soft Savings often get overlooked when evaluating the performance and value of the SmartLink System. This is a series, so we will be discussing a few of these “Soft Savings” … Read more

SMARTLINK CASE STUDY: Lamar Advertising Company

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BACKGROUND: Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 315,000 displays across the United Stated, Canada, and Puerto Rico.  Lamar offers advertisers a variety of billboard, interstate logo, and transit advertising formats that help both local businesses and national brands reach … Read more