Out of Home Advertising

Outdoorlink is Proven Essential for OOH and Place-Based Ad Displays During Recent CrowdStrike Outage

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Microsoft Windows Blue Screen (Caused from CrowdStrike malfunction)

[Huntsville, AL] – [July 22, 2024] – In response to the recent CrowdStrike outage, Outdoorlink of Huntsville, Alabama, announces that its Smart Controller (formerly known as SmartLink) and Vantage systems played a crucial role in mitigating the impact on DOOH and Place-Based Ads. While many Out-Of-Home Operators and alternative digital sign owners faced costly solutions, … Read more

Outdoorlink Releases SL-2-DC for Managing Solar Amenities

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PV-Stop-Plus-Urban-Solar-Powered-Lighting-for-Pole-Bus-Stops

Outdoorlink, Inc. is excited to release the SL-2-DC controller, which is designed to manage low voltage digital assets like bus stop lighting, real-time signage, WIFI routers, media players and illuminated advertising shelters.  All assets are controlled through the cloud, which reduces the need for onsite troubleshooting and provides 24/7 monitoring and control. The SL-2-DC can manage solar … Read more

Billboard Insider on Cutting Out of Home Utility Costs

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Left to right: Dave Westburg (Billboard Insider), Brian Kline (Reliable Electric), PJ Pedroni (OutdoorLink)

Billboard Insider moderated a panel on cutting out of home utility costs at last week’s IBOUSA show.  Brian Kline of Reliable Electric and PJ Pedroni of OutdoorLink participated in the discussion.  Here’s a summary. What are the benefits of installing high efficiency LED’s? High efficiency lights use 70-80% less power. Significantly less maintenance cost because there are no lamps or … Read more

Introducing the “Soft Savings” Series: The SmartLink Savings you may be Overlooking

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The obvious benefits of the SmartLink System are utility savings, as well as remote monitoring & control of your exterior lighting. Some of (what we call) the Soft Savings often get overlooked when evaluating the performance and value of the SmartLink System. This is a series, so we will be discussing a few of these “Soft Savings” … Read more

SMARTLINK CASE STUDY: Lamar Advertising Company

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BACKGROUND: Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 315,000 displays across the United Stated, Canada, and Puerto Rico.  Lamar offers advertisers a variety of billboard, interstate logo, and transit advertising formats that help both local businesses and national brands reach … Read more