Digital Out-of-Home (DOOH) networks thrive on consistency. When you’re delivering high-value impressions to advertisers, even a minor disruption can impact performance, revenue, and trust. Issues like black screens or stuck artwork not only interrupt campaigns but also frustrate advertisers who expect seamless execution.
That’s where real-time monitoring comes in. With Outdoorlink’s Vantage system, you can keep your DOOH network running smoothly through 24/7 monitoring and real-time alerts–ensuring reliability, performance, and uninterrupted campaigns.
The Impact of Downtime on DOOH Networks
Lost Revenue and Reduced Advertiser Confidence
Nothing damages advertisers’ confidence faster than black screens or stuck artwork. When screens go dark, impressions are lost, campaigns fall flat, and ROI takes a hit. Without a proactive monitoring system, these issues can go unnoticed for hours–or even days–causing significant revenue loss.
With real-time monitoring, you can catch these problems the moment they happen. Vantage ensures your network stays alive, preventing costly disruptions and maintaining advertisers’ trust.
Higher Operational Cost Without Real-Time Monitoring
Manual site inspection and reactive maintenance lead to inefficiencies and escalating operational costs. Unplanned truck rolls, delayed troubleshooting, and prolonged downtimes can strain budgets and resources.
By implementing Outdoorlink’s Vantage, you can:
- Detect issues early with real-time alerts
- Minimize reactive maintenance expenses
- Improve DOOH reliability
- Reduce unnecessary operational costs
How Vantage Ensures DOOH Network Reliability
Continuous Monitoring for Faster Issue Detection
Vantage works around the clock with 24/7 monitoring, spotting black screens, stuck artwork, and hardware issues the moment they happen. Instead of waiting for someone to report a problem, you get ahead of it with proactive maintenance–saving you time and keeping campaigns running smoothly.
Real-Time Alerts for Quick Resolutions
Why wait until an advertiser complains? With alarm notifications and real-time alerts, your team is instantly notified when something goes wrong, like:
- Power outages
- Content failures
- Network malfunctions
Faster response times mean less downtime and a more reliable DOOH network.
Data Reporting for Improved Decision-Making
Vantage provides data transparency, giving you valuable insights into:
- Proof of display for advertisers
- DOOH uptime and performance tracking
- Advertiser reporting for accountability
With real-time data, you can optimize operations and show advertisers exactly how well their campaigns are performing.
Key Benefits of Real-Time Monitoring with Vantage
When screens stay live, campaigns stay on track, and advertisers remain happy. According to a study from the OAAA and The Harris Poll, 73% of consumers view DOOH ads favorably, and 76% of respondents said they would have taken action after seeing a DOOH ad. DOOH uptime is key to keeping your network credible and advertisers confident in their investment. But reliability isn’t just about keeping screens on–it also means running your network efficiently.
With remote diagnostics, you can minimize truck rolls and reduce troubleshooting time, leading to lower operational costs and increased profitability. Plus, with carbon footprint tracking, your network operates more sustainably by reducing unnecessary site visits.
Read the Union Station Case Study to see Vantage in action.
The Value of Real-Time Monitoring for DOOH Networks
A reliable DOOH network isn’t just about avoiding downtime–it’s ensuring real-time monitoring benefits, improvising DOOH uptime, and keeping advertisers confident in your performance.
Why wait for problems to happen? Explore Outdoorlink’s Vantage system today and take control of your DOOH network.