Macie Banks 
In Out of Home (OOH) advertising, uptime isn’t just a technical metric-it’s a business imperative. Whether you operate a handful of digitals or manage in ventory across regions or countries, outages carry costs that extend far beyond a dark screen. As OOH networks scale and digital inventory becomes more interconnected, understanding the full cost of … Read more
Parks & Recreation departments are responsible for keeping public spaces safe, accessible, and ready for community use-often with limited staff and growing facility demands. Lighting is foundational to that mission, but managing it across fields, trails, parking lots, and buildings can quietly consume hours every week. This time drain isn’t usually caused by major failures. … Read more
Partnership builds on a proven North American collaboration into the international digital-out-of-home (DOOH) market, combining Media Resources’ VISIONiQ®, eQVISION™, and TruVIEW™ Transit systems with Outdoorlink’s controllers for greater efficiency, uptime, and sustainability. [Toronto, ON, and Huntsville, AL] — [October 30, 2025] — Media Resources and Outdoorlink today announced the global expansion of their long-standing partnership, … Read more
Public parks are at the heart of every community, and expectations for how they’re maintained are rising. Residents want green spaces that feel safe after dark and are environmentally responsible year-round. But for cities and park departments already balancing tight budgets and limited staff, meeting those expectations can feel out of reach. That’s where smart … Read more
The Hidden Costs of Manual Billboard Inspections If you’re still relying on manual billboard inspections, you’re not alone, but you’re also not saving money. Traditional on-site inspections have long been the industry norm, but they come with more hidden costs than you might expect. From rising labor expenses to delayed detection of lighting issues, these … Read more
The Evolving Needs of DOOH Advertising Today’s digital out-of-home (DOOH) advertising landscape is fast-paced, high-volume, and performance-driven. Advertisers expect their messages to be seen consistently and reliably. But in a medium that depends on uptime, even a brief outage can erode trust and hurt campaign results. As demand for always-on visibility grows, so does the … Read more
When you’re managing a campus, smart lighting for campuses might not be the first thing on your mind, but trust me, it should be! It’s quickly becoming a game-changer in urban planning, and as a campus facility manager, it’s your chance to light the way—literally. From safety to sustainability to aesthetics, modern urban lighting solutions … Read more
Smart lighting is transforming public spaces by creating environments that are safer, more efficient, and sustainable. Whether it’s enhancing visibility, reducing costs, or cutting emissions, this next-gen technology is proving to be an essential upgrade for parks and recreational facilities. With features like adaptive controls and energy-efficient LEDs, smart lighting is making parks brighter, smarter, … Read more
For businesses relying on digital signage, staying efficient and impactful is critical. Between minimizing downtime, saving on costs, and keeping ads running seamlessly, businesses are leaning into IoT-powered smart signage solutions to stay ahead. Smart controllers make managing displays easier, helping you cut down operational hiccups and unlock better ad performance. The Challenges of Traditional … Read more
Think about the billboards and signage you see every day in your city. What if those displays could be just as bright, captivating, and effective, but with half the energy use and a fraction of the environmental footprint? That’s exactly what smart controllers offer for the Out-of-Home (OOH) advertising industry, driving a new standard for … Read more