CASE STUDY

Stott Outdoor Case Study

Stott Outdoor Advertising, headquartered in Chico, California, provides extensive Out-of-Home Advertising services across a vast geographic region, including areas from Palm Springs to the Oregon border and from the California coast to eastern Nevada. Managing such a widespread inventory posed challenges, particularly in monitoring and maintaining the lighting on over 800 billboard faces across multiple states.

Over 800 Billboard Faces Enhanced with Outdoorlink Smart Controllers

The Challenge

Stott Outdoor faced significant difficulties in efficiently monitoring the lighting conditions of their billboards. Given their large area, the company often relied on periodic checks and reports from advertisers to identify issues, leading to delays in resolving problems like power outages or burnt-out bulbs. This reactive approach sometimes compromised the visibility of advertisements and affected customer satisfaction.

The Solution

In 2019, Stott Outdoor Advertising implemented Outdoorlink’s smart lighting controllers across all of their billboard faces. These controllers connect via cellular signals, allowing for real-time monitoring and control of lighting on all billboards. The Smart Controllers enabled Stott Outdoor to:

  • Monitor lighting status remotely
  • Adjust illumination schedules
  • Turn off lights on unrented displays
  • Receive instant notifications for issues such as power loss or bulb burnout

The Results

The installation of Outdoorlink Smart Controllers brought about significant improvements for Stott Outdoor Advertising:

Improved Customer Satisfaction

The ability to quickly address issues ensured that advertisers no longer needed to report problems, leading to better service.

Enhanced Operational Efficiency

The need for manual light checks was significantly reduced, allowing the company to allocate resources more effectively.

“These controllers are a game-changer for us…The days of receiving a call from an advertiser alerting us to a lighting problem … are behind us. Many thanks to Dwight Jennings and his innovative team at Outdoorlink for their contribution to our industry. Stott Outdoor is very appreciative of your product and service as it improves our ability to provide excellent service to our advertisers near and far.”

Jim Moravec, Stott Outdoor

By integrating Outdoorlink’s Smart Controllers, Stott Outdoor Advertising has greatly enhanced its ability to manage and maintain its extensive billboard network. The solution not only improved operational efficiency but also elevated the quality of service provided to its clients, demonstrating the significant impact of adopting smart technology in managing large-scale advertising assets.