If you oversee a commercial property, you probably review utility bills regularly. You expect them to fluctuate a little. Seasons change. Rates shift. Usage goes up and down. What most property managers don’t expect is that a meaningful portion of their lighting spend is tied to usage no one is actively managing-or even aware of. … Read more
In Out of Home (OOH) advertising, uptime isn’t just a technical metric-it’s a business imperative. Whether you operate a handful of digitals or manage in ventory across regions or countries, outages carry costs that extend far beyond a dark screen. As OOH networks scale and digital inventory becomes more interconnected, understanding the full cost of … Read more
Parks & Recreation departments are responsible for keeping public spaces safe, accessible, and ready for community use-often with limited staff and growing facility demands. Lighting is foundational to that mission, but managing it across fields, trails, parking lots, and buildings can quietly consume hours every week. This time drain isn’t usually caused by major failures. … Read more
As we move deeper into the digital age, the connection between technology and outdoor advertising becomes more apparent. Internet of Things (IoT) devices are at the heart of this evolution, turning static billboards into dynamic platforms. Through IoT-enabled billboard control, advertisers can manage content more effectively, bringing about a wave of improvement in how billboard … Read more
Optimizing outdoor advertising networks is a smart move, especially as winter approaches. During the colder months, businesses need clear and effective advertising that can stand up to the chill. Outdoor advertising network optimization improves visibility, uptime, and operational efficiency across your digital and static assets.This ensures every sign or billboard operates at peak performance, reaching … Read more
In the fast-changing field of advertising, proof-of-performance in Digital Out-Of-Home (DOOH) campaigns plays an important role. With advertisers seeking assurance that their messages reach the right audience at the right time, automated proof-of-performance for DOOH offers a solution. This method improves advertising strategies and provides real-time insights that are necessary for success. As campaigns become … Read more
Out-of-home advertising has long been defined by reach, real estate, and the creative power of its screens. But as digital transformation matures through the industry, a new layer of competitive advantage is emerging—not on the surface of displays, but inside the infrastructure that powers them. Leading OOH companies, both large and small, are no longer … Read more
Public parks are at the heart of every community, and expectations for how they’re maintained are rising. Residents want green spaces that feel safe after dark and are environmentally responsible year-round. But for cities and park departments already balancing tight budgets and limited staff, meeting those expectations can feel out of reach. That’s where smart … Read more
The Hidden Costs of Manual Billboard Inspections If you’re still relying on manual billboard inspections, you’re not alone, but you’re also not saving money. Traditional on-site inspections have long been the industry norm, but they come with more hidden costs than you might expect. From rising labor expenses to delayed detection of lighting issues, these … Read more
The Evolving Needs of DOOH Advertising Today’s digital out-of-home (DOOH) advertising landscape is fast-paced, high-volume, and performance-driven. Advertisers expect their messages to be seen consistently and reliably. But in a medium that depends on uptime, even a brief outage can erode trust and hurt campaign results. As demand for always-on visibility grows, so does the … Read more